Industry
Food & Beverage
Client
Insider Eats
INSIDER EATS
A pilot project incubated out of the Sheetz Corporation. Insider Eats aims to bring international chefs exposure and support inside of the Pittsburgh food scene. The objective is to not only highlight their exceptional cuisine, but to provide the support and resources that they need to grow their respective brands and businesses.
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Our approach began with a strategic plan process that allowed us a deep understanding of the customer. This valuable research provided us insight and direction to build out a customer-centric approach to the marketing efforts with Insider Eats.
Project Information
The Ask
Insider Eats asked Sparq to help build a community to help first generation chefs who are offering unique food experiences to Pittsburgh get discovered.
Project Information
Beginning with a comprehensive strategic plan, Sparq developed a plan for Insider Eats to help grow the chef network, onboarding & support them, and continue to engage them. Additionally, Sparq focused on strategies for customer growth and acquisition, targeting the Pittsburgh area. Additionally, creative has been rolled out for web, performance marketing, and collateral.
Services
Strategic Planning
Branding & Design
Content Creation
Perfomance Marketing
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A strategic approach to marketing has shown that this concept has the ability to gain market share, build a community, and prove that other markets could be opportunities for the future.
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